Letter Writing Guide

Writing and Speaking – Article Content Development Demands Benefit Rich Substance

What kind of benefits can you gain from creating high quality content? Ooops, that isn’t the question… Your reader doesn’t care about YOU. They want to know what benefits you provide them. Article Marketing isn’t about you, it’s about them. Can you answer their question, or are they stuck listening to how you’ll be benefiting from their presence on your site.

8 seconds isn’t enough to tell your reader about your business, nor is it enough to gain any insight into their interest in your business, but it’s all their willing to spend on you, unless you tell them what they can gain by being there. Give them value, content, and benefits on the front page.

Appealing to the eye:

Give them eye candy to capture their interest in the early part of your presentation. Make it attractive to view your content, easy to read, personable and striking to look at, with key components that capture their interest. Color, easy on the eye fonts, directly related keyword emphasis, and simple style formats will keep them looking for more.

Highlighted subtitles:

Once they get past the main title, which should grab their attention instantly, you’ll need to provide quick and easy to read subtitles that keep them scanning the page. Immediately after the first or second paragraph, above the fold, give them a second header that says something of value. Use keywords, or at very least attractive words.

Captivating content they require:

Give them what they want. If you haven’t figured it out yet, most people really do want FREE or low cost product, they have enough of the big bills, so give them VALUE at low cost. You might be able to sell your high dollar products after you capture their interest and gain their trust, but in the beginning, make it affordable or free to help bring them in. Give them the valuable content they’re looking for.

Improving Your Writing and Speaking Skills Is Important

I must, first of all, ask you guys to forgive me. I couldn’t cope up with my work schedule and that was the reason for these intermittent postings here while I had promised to you, periodic content. I am now having a lot of people asking me to write for them, and this is in addition to the other generic work that I do.

You might come across my profile featured on some really good and famous blogs, especially in the technology niche and also the automobile segments. Say hello to me there if you see me.

So, let’s go back to our topic. As a blogger, you must have good writing skills. It is important, because you need to convey your message or content/knowledge to your blog’s readers. Speaking can also do good, and if you have skills in both of this matter, then that would be a very good position.

You can improve these skills by practice. As we know, Practice makes man (and of course woman) perfect. Writing skills can only be developed by writing.

1. So, take a topic, and write on it, now.

2. If you feel this as a waste of time, then you could work as content creators, where you also get paid for doing the writing. There are many sites that pay you for content creation.

3. Doing this, in the form of guest posts on other blogs will help you socialize with other bloggers and blog readers, and also help you get interested, targeted visitors for your site.

Now, content generation can not only help you get positive direct returns from it, but it also helps you in passive brand building of yourselves as a writer. This in particular, is an important thing as far as any blogger is concerned; especially if he/she is interested in becoming a professional blogger.

Writing and Speaking – What is Involved in Article Marketing?

Article marketing is the process of drafting internet articles and forwarding them for submission to online article directories. These article directories will publish your articles as content for their own websites. These article directories will also make available your content, i.e. your articles, as content for other web marketers’ websites.

It is paramount that your article contains a bio, which means biography. This should be included as a link at the base of your articles. This link is vitally important for the success of your article marketing, as without it, readers will be unable to find their way to your site.

After drafting and submitting your article, it must be approved by the article directory for its content, grammar and spelling. It is therefore vital that you take great care when drafting your articles.

A typical article should contain between 350 and 450 words. Most article directories will accept this number of words. If the article directory accepts your content, it will publish it on its site.

Generating articles is not that difficult. It’s just a question of following the individual directories’ guidelines. Thousands upon thousands of articles are published every single day by directories. There probably are over 1,000 different directories online at any one time. And the numbers are growing.

If your article is rejected, the article directory will usually send you an e-mail with the reason for its decline. You are then given the opportunity to edit it before resubmission. It could have been rejected because of grammatical errors. It could have been rejected because of spelling errors or it could have been rejected because the content doesn’t fit with that of the article directory. For instance, there are some article directories that deal only with internet marketing. Then there are some directories that deal solely with religious subjects. It is important that you check with the terms and conditions of the directories before you submit.

When your article has been approved, it will be published online, and it will appear in the search engines all over the world. Search engines will index and rank your article accordingly to popularity. Your article will then be available for others to read or for webmasters to download as content to their website.

There are two main functions of article marketing. One function is to generate back links. With all the various websites using your article as content, more and more back links will be created and registered with the search engine. This will optimize your website and increase your website ranking.

The second function for article marketing is to generate direct traffic. The more articles you produce, the more readers will click on to your resource box to visit your website.

Writing and Speaking – Tell Me About Article Marketing

In this article, I will give you more information about article marketing and how it can improve your marketing efforts over the Internet. Article marketing involves generating and creating articles for onward submission to online directories. These article directories will publish your article content on their website. They will also make available your article content for downloading onto other marketers’ websites. So in actual fact, your single article can be found on a particular article directory and on perhaps several tens of other websites as content.

It is important that your article contains a bio, giving the reader information and an opportunity to click on to your website. When a reader clicks on to my bio, they are taken to a website or squeeze page. Bios are usually the last item to be found at the conclusion of an article. This bio link is vitally important to the success of your marketing, as without the link, readers will find it difficult to locate your site.

Now, these article directories will not accept any old rubbish. Most professional directories will only accept articles which contain quality information and is written and is easy to understand. If your article contains good, quality information and is relevant to the theme of the article directory, it will be accepted and submitted.

Some article directories specialize, i.e. there are those directories which accept only religious content. Whilst others accept only web marketing content. And I’ve seen a few directories which are only interested in business articles. You must check with the directory before you submit your article. If your article is accepted, it will be published. It is not that difficult to generate articles. It is a question of following the individual directories’ guidelines. Thousands upon thousands of articles are published every day by budding authors, wanting to promote their websites. Articles also give you the opportunity to appear as an expert in your particular niche.

If your article is rejected by a directory, they will usually send you an e-mail, giving you the reason for its decline. This gives you the opportunity to edit and resubmit your article to that said directory. Once your article has been accepted, it will be published online, and it will come up on the various search engines all over the world. These search engines will index and rank your articles. Your article will also be available for other webmasters to use as content on their websites.

More and more article directories are including RSS feeds within their sites. These feeds allow webmasters to be automatically updated with new content from directories.

The two main functions of article marketing are to generate back links for search engine optimization and to generate direct traffic to your website or squeeze page. Try article marketing for three months. Generate a minimum of five articles per week and watch as your traffic increases.