Letter Writing Guide

All that You Wanted To Know About Freelance Writers Jobs.

You have finally decided to give freelance writers jobs or freelance writing a shot because you are confident about your writing abilities, you have arranged for the set up by putting in place your laptop, internet connection, anti plagiarism software etc and you have also read up a few articles on freelance writers’ jobs and freelance writing. You can also boast of having a few articles published here and there.

And deep down in your bosom you wish to leave your mark in the publishing world and want to earn a name for yourself as a freelance writer. But have you weighed up all the options before you? In this article I shall talk about a few avenues open for a freelance writer which will let you earn a decent living for yourself.

Freelance writers’ jobs – Magazines

Freelancers can find a good freelance writing job for themselves in magazines. There are many kinds of magazines nowadays on every imaginable kind of topic, be it sports, photography, fashion, women’s magazine, movie magazine, health and fitness or teen magazine etc. Try to get a freelance writing job with a magazine that fits your interest bill, for example, if you are more comfortable writing about sports issues, then go for reputed sports magazines.

Start off with a few niche topics which are close to your heart, say, lifestyle topics and try to stick to these and earn a name for yourself in that particular niche before thinking about working your way up. You will find it is far easier to write about something that pleases or interests you.

With time and practice, as your fields of interests and expertise will increase, try to expand your freelance writing horizons and try out your options with more magazines. When you start out you may have to concentrate on fillers, don’t expect your article to appear as the cover story. But they bring in good money and are fun to write.

Greetings cards freelance writing

You can also consider dipping your fingers in the greetings card segment where you have to write out the content for traditional paper cards and e cards while taking a break from regular writing. As a freelancer you can also try your hand at tee shirt or bumper sticker, magnet, doormats or ceramic mugs slogan writing.

Freelancers are appointed to write those cheeky one liners that you see on tee shirts or mugs. And the pay is pretty good, though there is no fame. But you may get paid for each word you write. As with any project, your skill is enhanced with each and every word that you write. So don’t dismiss this type of work as being beneath you.

Posters freelance writing job

You can also consider the freelance writers jobs of poster writing where you can earn through royalties and a steady stream of money may trickle into your bank account for a poster content that you wrote perhaps 4 years back. It is a nice surprise to receive a payment when you are least expecting it. Of course you fully deserve that bonus whether it is a surprise or not.

Resume writing

Another viable freelance writing job for which freelancers are regularly appointed is resume writing which is different from funny anecdotes or flowery prose creation. You could advertize your services both online and offline. In resume writing, freelancers will have to use attention grabbing, crisp and professional language. It is encouraging when you find that your skills are being enhanced with more work.

Tips for Writing Effective Brochures

It’s almost a lost art. In this day and age, a splashy, attention-getting design is what people typically want in their product brochures. So much so that the wording often gets overlooked. But writing effective brochures, although indeed an art, needn’t become a lost one.

The fact is, once the brochure gets the attention of somebody, there had better be some decent verbiage in it. Pictures are nice but, contrary to what you may have heard, are not worth a thousand words. A thousand words are worth a thousand words. And if they’re the right ones, no picture will ever come close.

For the purposes of a brochure, you have to assume that your images will entice a “viewer” to want to become a “reader.” That’s the goal, after all. If you’ve done the graphic part correctly, then the words matter even more because you’ve successfully gotten the attention of somebody, somebody who is interested in what you’re offering. But the interest will fade unless you can maintain it with effective text.

Remember the Goal of the Brochure
If the purpose of the brochure’s design is to capture the attention of a prospective customer, then what’s the purpose of the words? To get them to take action. What’s the proper action? It might be to visit your Web site, it might be to get them to want to come into your store, it might be to get them to want to pick up the phone and call you. Whatever it is, you need to always keep the goal of the brochure in mind as you are writing it. Every word should in some way be written to help effect the action you want taken.

Often times people make the mistake of thinking the brochure’s purpose is to sell the product. This is rarely the case, unless the product is an inexpensive retail item. For the most part, the purpose should be to whet the appetite of the prospective customer enough to where he or she is induced to take the aforementioned action. The sale is typically made over the phone, or on the Web site, or in your store. Don’t use the brochure as a crutch, or as a substitute for good, old-fashioned selling. It’s a stepping stone.

Create Some Curiosity
Along those same lines, don’t make the mistake of putting absolutely everything about the product into the brochure. Sometimes a brochure’s effectiveness is in what is left out. Give the reader of the brochure a reason to contact you. Leave a couple questions unanswered. A good brochure will generate some curiosity, leave a little to the imagination, and make the reader want to find out more.

Keep it Brief
In addition to giving all the product’s secrets away, cramming too much information into a brochure can also have the effect of overwhelming the reader. It pains me, as a writer, to have to say this, but people don’t take the time to read anymore. At least not thoroughly and completely. If there’s too much to read, they might not even start. Design your brochure with a lot of empty space, make it clean and neat. Organize the text in small paragraphs. Use bullet points. Highlight especially important things for those people who will skim and not read.

Who’s the Reader?
Finally, always keep in mind who the reader is. Try to put yourself into the shoes of your prospective customer and keep those things in mind that would be particularly important to him or her. Spend some time thinking about what motivates somebody to purchase what you are selling. Most times, purchases are made with some level of emotion involved. So try to generate some emotion. What wonderful things will happen to somebody who purchases your product or service? What terrible things will happen if they don’t, or if they purchase the competitor’s? Put it into words. Make the reader feel it.

By keeping the goal of the brochure in mind (the desired action you want the reader to take), writing the brochure in such a way so as to elicit great curiosity, keeping the text brief and to the point, and by employing empathy with your prospective customers, you can write an effective brochure. Remember, the words are every bit as important, if not more so, than the design.

Learn To Advertise To Be An Expert Online Copywriter

Advertising has a vast range of avenues – the online world being the latest one. Specialization is necessary in this demanding world. Today, an online copywriter needs to be an expert in advertising. Although there is no particular need for a formal type of education, knowledge about the advertising world would be an advantage. One must possess the relevant writing skills. If those skills are not inborn, then they can be cultivated, if the person is dedicated and well aligned towards the goal. It is similar to marketing in the real world, but with its own challenges.

To be a great online copywriter, you must have sound marketing acumen. Every online content writer must write with the target audience in mind. Ultimately it is about selling. Either you are selling a product, service or an idea. Whether you are writing copy for a product on a social networking site or for a company providing newsletter writing services, you must concentrate on the headline. The headline has the capacity to make or break the deal. It has to be catchy, but should not misguide the reader.

The internet is buzzing with opportunities. Content writing has become a huge industry. From companies hiring writers for the online market to freelancers offering their services, there are a lot of opportunities if you have the right talent. The purpose of the message is to inform and entice the readers, but the challenges are slightly different. There are a lot of distractions online and readers have a very short attention span. If the copy is not appealing enough, then it is very easy to lose the customer completely. You have to play your cards well, or you will lose the marketing game.

If you are a blog content writer, then you are trying to sell important information to the reader. The challenge here, is to place that information in the most creative way possible. Presentation is of great importance. Adding bullet points and relevant pictures to your posts will accentuate your point, and aid the reader to get the right information. Another challenge is to incorporate key words in the posts. The writers need to be smart enough to incorporate the key words in their article to camouflage them. The key words should not be forcefully positioned, they should appear natural. The key to be an expert content writer is to constantly evolve and grasp as much as you can. Experience in this field will teach you a lot about the tricks and traits. You will have to practice and perfect your writing style, as a copywriter.

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